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Service quality and customer satisfaction in fast food industry. Journal of statistics and management systems. There is a general agreement by researchers that the concepts of customer satisfaction and service quality. Service quality and customers satisfaction of the food and beverage industry. Customer perceived service quality in the fast food industry stephen jones principal investigator associate professor of management 479 968 0673 sjones atu edu kevin mason contact author professor of marketing 479 968 0492 kmason atu edu mike benefield associate professor of finance 479 968 0264 mbenefield atu edu.
Service quality in fast food sector 35 service quality and customer satisfaction the relationship between customer satisfaction and service quality is a controversial issue in the literature. The study reveals two empirically derived cross cultural fast food customer satisfaction dimensions.
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