Purpose Of The Study In Qualitative Research

The data is descriptive in nature rather than focusing on countable numerical figures.

Purpose of the study in qualitative research. The purpose should tell the reader if you will be doing a qualitative quantitative or mixed methods study you should be able to state the purpose in only 1 sentence the purpose of this study is to or the purposes of this study are to. In qualitative research be it a focus group in depth interview individual interview or ethnographic project we are seeking the opinions motivations and drivers behind people s behavior and purchasing habits. The research design is the overall plan of your research study. Qualitative research purpose statements will present a clear purpose or intent and study a specific idea.

However no single research approach fulfills all of these functions and the contribution of qualitative research is both vital and unique to the goals of research in general. Qualitative research is a type of social science research that collects and works with non numerical data and that seeks to interpret meaning from these data that help understand social life through the study of targeted populations or places. Writing qualitative purpose statement care need to be given to writing a good purpose statement that reflects the direction of the study. Qualitative research enables us to make sense of reality to describe and explain the social world and to develop explanatory models and theories.

Inquirers write this purpose statement as a single sentence and typically include it in a study at the end of the introduction. Instead of measuring quantity qualitative research captures the more nuanced subjective and less quantifiable aspects that influence people. It defines the type of study you are going to undertake sub type research problem hypothesis variables dependent and independent experimental design data collection methods etc the design of your research may depend on the type of information the researcher wants to uncover as well.